Digital Marketing
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DPR Global Solution helps their partners with online marketing by providing website design, and a whole bunch of digital marketing services. Everything we do is to help you build your brand digitally and collect the qualified leads.
Digital Marketing means identifying, anticipating and satisfying customer requirements profitably through digital media. It leverages traditional marketing areas by providing a method of communication with many audiences in a digital way. Whether it is branding products or services, digital distribution to reach consumers must be done in a timely, relevant, personal and cost-effective manner. DPR is a full-service internet and digital marketing agency offering results-driven services and exceptional customer support. We help our client’s websites to get found on the search engines. Through expert digital marketing strategies, we help turn your website into a lead magnet.
Search Engine Optimisation
SEO or Search Engine Optimization is a process of making your website easily found by search engines and users. It helps you to connect with the right audience at the right time by organically leveraging your website’s visibility to the people who are looking for your product or service via search engines. Our goal is to create endless user experiences that communicate clearly and concisely with search engines.
Key elements in SEO
KEYWORD RESEARCH
The foundation of your SEO plan lies in a fantastic keyword research. Proper keyword selection helps in setting up the base of your online marketing efforts. The keywords we choose to power your websites’ SEO, sponsored ad campaigns, link building campaigns, and more.
COMPETITOR ANALYSIS
Competitive marketing strategies are strongest either when they position a firm’s strengths against competitor’s weaknesses or choose positions that pose no threat. Finding your competitor keywords and analysing their websites gives us key insights into the market and customer requirements.
SITEMAP GENERATION AND SUBMISSION
A sitemap is a navigational guide for your website, informing users and search engines about the structure of your complete site. It is a difficult task to keep track of the changes when a site grows in size with a high number of pages. The purpose of HTML sitemap is to explain human users about the complete structure of your site in sections. An XML sitemap does the same job for a search engine.
TITLE AND META TAG OPTIMIZATION
Once keywords are finalised, they need to be used appropriately in the meta tags of the website. The most important tags here are the Title Tag and Meta Description Tag. Thought the description tag today holds not much of an importance according to the Google Algorithm changes, it is still important to drive more conversions and CTR.
IMAGE ALT TAG OPTIMIZATION
Alternative text or “Alt” text is associated with an image that serves the same purpose and converts the same essential information as the image. Alt text is required because it provides a text alternative for an image in case the user is unable to see the image for any reason. It also improves the ranking of websites in search engines.
CONTENT OPTIMIZATION
The content of your website is the major factor in deciding your site ranking on search engines. Google algorithms state that SEO is no longer just about increasing the visibility of a website in Search Engine Result Pages (SERPs). It is also about having relevant content that answers the search query and engages your visitors.
LINK BUILDING
Apart from the On-page search engine optimization techniques that you’ve just understood, it is not enough to rank your website on the first page of Google or any other search engine. Search engines feed on content and the content is provided to them in the form of links. The authority and relevance of your website depend on the number of links pointing to your website from external sources. Links can come from business directories, social media sites, social bookmarks, external articles, news sites, guest blogs, or anywhere else. It is a continuous activity that needs to be done to increase the relevance of your content.
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Search Engine Marketing & PPC
Search Engine Marketing is a form of Digital Marketing that involves the promotion of your website by increasing their visibility in search engine result pages primarily through paid advertising. SEM also includes Pay-Per-Click (PPC), since online advertisers can also pay a fee for branding their websites. Essentially, it is a way of buying visits to your site on a short-term basis. The major advantage of online advertising is the quick promotion of your products and services.
PPC Campaigns have the following benefits:
- Instant Exposure: For a fair price, PPC can help you get people to visit your website right from the beginning
- Ability to Reach Quickly: While SEO takes longer time, with SEM you can advertise discounts and offers more effectively and quickly
- Increased Revenue: Though there is a cost involved in PPC, a well-executed campaign can lead to increased revenue.
TYPES OF SEM / PPC CAMPAIGNS THAT WE WORK ON
- GOOGLE ADWORDS TEXT ADS
- GOOGLE ADWORDS DISPLAY ADS
- YOUTUBE ADS
- REMARKETING ADS
- FACEBOOK & OTHER SOCIAL MEDIA ADS
Social Media Marketing
In today’s world the biggest platform to reach to your right audience is though Social Media. Never compromise to reach to your right customer with the right strategy at the right time. Social Media platforms will not just help you reach the right audience; it also helps you develop the right product or service concept for
your people. Call us for a free consultation to help you in making the right strategy for social media branding.
Email Marketing & Automation